AUNT JEMIMA ORIGINAL SYRUP General consensus: While it "dripped in an optimal way", Aunt Jemima's viscosity couldn't save it from a general mediocrity when it came to taste. Last week, the streaming service HBO Max temporarily removed the 1939 film Gone With the Wind from its catalog because of its glorification of the antebellum South, a depiction that included a subservient black character named Mammy. The syrup icon is still recognizable, with her distinct shape and her signature red dress, and black bonnet, but she now goes by Mrs. Mrs Butterworths syrup is still just as delicious as ever!. I I ave four or five of them up north. Our tasters also noted that it coated the waffle really well and even got absorbed a bit by the time it hit their taste-buds.Winning endorsement: "Actually tastes maple-y! BONUS GIFTS, INC., 1972 DANBURY CT. 06810. As for me, Ill stick to my newfound love of maple syrup, because I want to feel like both a fancy lady and a hippie lady, and this is the syrup that helps me achieve these personas. AUNT JEMIMA ORIGINAL SYRUPGeneral consensus: While it "dripped in an optimal way", Aunt Jemima's viscosity couldn't save it from a general mediocrity when it came to taste. This brand-name food or drink productrelated article is a stub. Conclusion At the end of the process, Ms. Wilburns group agreed that the Aunt Jemima name should be changed and the image removed, Ms. Wilburn said. Our tasters didn't -- but then again, there's a reason why people started making the artificial stuff in the first place. MRS. BUTTERWORTH'S ORIGINAL SYRUPGeneral consensus: True to her name, Mrs. Butterworth was the butteriest of the bunch, with a texture that was described as creamy and a flavor reminiscent of pure (maple-flavored) sugar with a hint of natural honey. While maple syrup is a popular variety, many other syrups are available and can be used to top pancakes. Aunt Jemima has the quality, in terms of packaging, Aunt Jemima bottle has a handle that will make us feel comfortable when poured because Mrs. Butterworth's Original bottle has no handle and just like the usual bottle-shaped. Quaker Oats, which has been owned by PepsiCo since 2001, announced its decision on Aunt Jemima days after a TikTok video describing the brands history was shared widely on social media. Mrs ButterworthAunt Jemima 10H 1973 SyrupBottleBTF-4073. Some claim that the Mrs. Butterworth character is based on the actor Butterfly McQueen, best known for portraying Prissy in Gone with the Wind. More like this. Turns out that the syrups inspired by -- but not derived from -- the maple tree fared both better and worse than the real thing, due to a combination of factors: viscosity (thicker is better), sweetness (there's a fine line between ideal and over-the-top), and overall flavor (buttery, less chemical notes won out). Yes, Mrs Butterworth is still available! . Aunt Jemima Brand to Change Name and Image Over 'Racial Stereotype' Quaker Oats paid Green to travel and promote Aunt Jemima products in costume. I have a collection of 10 Mrs. Butterworth's bottles that I have acquired. [citation needed], In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the "mammy" stereotype. A funkiness that hits you right away. Mrs. Butterworththe pancake syrup brand recognizable by the figure of its bottlewill undergo a complete brand and packaging review, a Conagra Brands spokesperson told Forbes today on the heels of announcements that Aunt Jemima and Uncle Ben's will both evolve their visual brands long accused of propagating racist caricatures. Maple syrup production is centered in northeastern North America, but with the correct weather condition, it can be made wherever suitable species of maple trees grow. The original Aunt Jemima character was portrayed by Nancy Green, who was born into slavery. Conagra Brands Communications Manager Dan Skinner told Forbes in an email that while the Mrs. Butterworths brand, including its syrup packaging, was intended to evoke the images of a loving grandmother, the company recognizes how it may be perceived differently. Realtec Difference Between Aunt Jemima And Mrs Butterworth Bottles In their advertisement from 1970s the bottle of Mrs. Butterworths comes to life and talks with the help of CGI. The maple flavor is a little toasty, maybe floral, and is truly best described by its own name, maple, since its so unique. Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and according to a PepsiCo statement, it created the self-rising pancake mix that became known as Aunt Jemima. Read his musings on Twitter at @adamlapetina. In a statement, the company said it was working to make progress toward racial equality through several initiatives. The packaging changes will appear toward the end of the year, with the name change to follow. Mrs. Butterworth's, Cream of Wheat join Aunt Jemima, Uncle Ben's in Uncle Ben, whose face has appeared on the box of rice since the 1940s, was promoted in 2007 from a servant to chairman of. Eluxhome Reviews Is Eluxhome.com A False Site? Pearl Milling Company maintains the iconic red and yellow colors of the Aunt Jemima brand. The Aunt Jemima Lite Pancake Syrup contains only artificial maple flavor, with no real maple syrup. For decades, Quaker Oats knew that one of its major brands, Aunt Jemima, was built on racist imagery. Maple Syrup Vs. Pancake Syrup: What's The Difference? - Greatist If you like to use maple syrup not just on pancakes and French toast, but as a natural sweetener in drinks, desserts (like our maple ice cream below), and other dishes, you might like to know that it has fewer calories and carbs than honey (and is also vegan, if that matters to you). Pancake maple syrup is a syrup made from corn syrup, high-fructose corn syrup, artificial flavours and food colouring, and sometimes brown sugar. Aunt Jemima vs Mrs Butterworth Syrup | thosefoods.com From the taste side, Mrs. Butterworth taste a bit like butter while Aunt Jemima does taste like corn syrup with some artificial flavor added. Mrs. Butterworth's and other once-heralded labels have come under the ownership of Mountain Lakes, N.J.-based Pinnacle Foods Corp., whose strategy is to purchase tired but well-known packaged food brands and reintroduce them, adding modern-day twists. U.S.Grade A Dark Maple Syrupis adarker, amber coloredMaple syrupwith robust taste. [3] she was also voiced by Hope Summers during the early to late 1970s. Once described by a friend as her technology life coach, he is a techie and avid lifelong gamer. The company not only changed its name but also updated its packaging to replace the image of the Caucasian woman with realistic illustrations of real people of different ethnicities and gender expressions. The summer of 2020 was an inflection point in the ongoing conversation about race in America. Greatist only shows you brands and products that we stand behind. Uncle Bens new name is now Uncle Bens Flavorful Grains Reduced Sodium Rice. The Aunt Jemima decision has prompted more companies to take action. After Aunt Jemima, Reviews Underway for Uncle Ben, Mrs. Butterworth and Additionally, consumers may contact General Mills Consumer Services at 1-800-230-8103 or [emailprotected] com with information regarding product receipt and/or usage. Real maple syrup is made from the sap of maple trees, boiled down until it thickens and has a unique flavour. Its good though! (Even the most scathing pan was not truly that scathing.). 8k followers. Were really in the listening mode right now. Why did they change Aunt Jemima to Pearl Milling? The new brand will hit store shelves in June. RED Matthews. American brand of syrups and pancake mixes, "Mary Kay Bergman, voice-over actress, dead", "Cream of Wheat, Mrs. Butterworth confront race in packaging", "Mrs. Butterworth's syrup is considering changing up its branding and famous bottles", "Mrs. Butterworth's | Thick, Rich, Deliciously Sweet Syrup", "Mrs. Butterworth award raises ire at MU", "Mrs. Butterworth Has a First Name, It's . Best Buttery Flavor: Log Cabin Original Syrup. Void where prohibited (e.g. It does not contain any maple syrup. only cash in Wash., Wis., Wyo.). Well send you our daily roundup of all our favorite stories from across the site, from travel to food to shopping to entertainment. Bottles of Mrs. Butterworth's syrup are seen on a, supermarket shelf in Basking Ridge, N.J., Tuesday, Nov. 20, 2007. Best Pancake Syrup at a Glance: Best Overall: Pearl Milling Company Country Rich Homestyle Syrup. Aunt Jemima was a category leader, and nobody wanted to mess with that stream of revenue.. At this point in time, it is unclear whether Aunt Jemima will be returning as a mascot for the pancake mix brand. [4], In 2019, she appeared along with an actor playing Colonel Sanders in a KFC commercial spoofing a scene from Dirty Dancing, promoting chicken and waffles using Mrs. Butterworth's syrup. Streator Illiinois was one, Elmire NY another. Mrs Butterworth is a popular pancake syrup known for its iconic bottle shape. removing stereotypical Native American imagery. The Aunt Jemima brand was started in 1889 by two men , Chris Rutt and Charles Underwood, who developed a ready pancake mix. I grew up in a pancakes-and-syrup household; not a pancakes-and-syrup-and-butter household, nor a pancakes-and-butter one. Maple syrup is a syrup made from xylem sap of sugar maple, red maple, or black maple trees, even so it also can be made from another varieties of maple. Other food brands, including Cream of Wheat, Land OLakes and Uncle Bens, marketed themselves in the last century with racist stereotypes. Glasner & Barzen Whiskies, Kansas City, MO. of CrossFit, who was dismissive of the uproar over Mr. Floyds death. Jar Storage. as red said not worth any more then you paid. 20072023 Dieline Media, LLC. She played a character called Prissy in the 1939 movie Gone with the Wind. After that initial taste of maple syrup, I couldnt go backit was too delicious, and too natural. (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(hs); There is also a coupon on one of the bottles that reads:Bonus Gifts -VALUE: Worth 5 trading stamps (of 9/10 cent) when redeemed as part of a full BONUS GIFTS order. _Hasync.push(['Histats.track_hits', '']); It can be used to glaze grilled fish. Instead, she symbolized the power and strength of women in the African American community. Sincesyruptends to darken as the sugaring season progresses,Grade A Dark Maple Syrupis typically harvested later in the season. The syrups come in distinctive bottles shaped as the character "Mrs. Butterworth", represented in the form of a matronly woman. Well Jebel I worked on a lot of those mold making models, because Thatcher Glass was a big supplier.. We had a hell of a time satisfying the customer with the face and details that would make them happy. From the taste side, Mrs . Ms. Saars 1972 mixed-media sculpture, The Liberation of Aunt Jemima, presented a mammy figurine armed with a rifle and a hand grenade against a backdrop of repeated images of Aunt Jemimas face. Today, you can find Mrs Butterworths syrups in stores across the United States. What is the Jane Austen Society of North America. She wore a chef hat and smiley expression, but Pearl was not portrayed in caricature form. The Reddit co-founder Alexis Ohanian amplified Kirbys message on Twitter, where he has more than 334,000 followers. Mrs. Butterworth contains fructose corn syrup, corn syrup, water, salt, cellulose gum, molasses, natural and artificial flavors, potassium sorbate, sodium hexametaphosphate, citric acid, caramel color, and polysorbate 60. Why are they getting rid of Mrs Butterworth? I can feel my teeth rotting. Live Updates: Protests For Racial Justice, Aunt Jemima Will Change Name, Image As Brands Confront Racial Stereotypes, Uncle Ben's Changing Name To Ben's Original After Criticism Of Racial Stereotyping. In 2020, following protests over systemic racism, Conagra Brands announced that it would review the shape of their bottles, as critics viewed them as an example of the mammy stereotype. Expires Dec. 31, 1976. Maple trees can be tapped for sap until they are over 100 years old. Attached are the three variations that I have - the two different label designs and the label less. Aunt Jemima announces new name, removes 'racial stereotypes' from I paid a grand total of $3 for them all at a yard sale, and I was wondering if anyone had any idea what they are worth, because I certainly do not. Furthermore, while traditional syrups are usually made with sugar, there are also sugar-free syrup varieties on the market, made with artificial sweeteners or even natural sweeteners like stevia. But it was not until Wednesday that Quaker Oats announced it would drop the Aunt Jemima name and change the packaging. ", 5. 12% real maple syrup, and the waffle syrup containing 11% real maple syrup. Examples of different molds we made. Ultimately, the quantity of maple syrup that is in Aunt Jemima syrup will depend the particular syrup variety you choose. Aunt Jemima has been criticized as an image harkening back to slavery. The new name was chosen to reflect the improved, beneficial qualities of their products, such as reduction in sodium, as well as providing a more accurate label description for consumers. This changed name came about in 2020 as part of a rebrand initiative by partnership company Mars, Inc. and its parent company, the Uncle Bens brand. People then began to collect the exuded sap. "Scathing pan: "Decidedly overly-sweet. No matter what flavor you choose, you can rest assured that Mrs Butterworth will deliver an unforgettable pancake experience that your whole family can enjoy. Maybe you're a pure maple person, or maybe Mrs. Butterworth was like a member of your family (who you weirdly groped every morning). Ms. Wilburn said she joined an effort to come up with a rebranding campaign for Aunt Jemima in 2016. The group tossed around ideas, all the while very aware of the broader implications, and what would happen if we got this wrong, Ms. Wilburn said. Thelma has appeared in movies and TV programmes between 1939 and 1989 and won a daytime Emmy award for her role in ABC Afterschool Specials in 1980. The protests have led to statements of support from companies like Nike and Twitter, which have declared Juneteenth on Friday an employee holiday. While no one would argue that this would instantly cure racism in America, it was an overdue step for brands that had maintained the status quo for too long. Within the span of less than 12 hours on Wednesday, Aunt Jemima, Uncle Bens, and Mrs. Butterworths bowed to public pressure to confront the racist histories of their brands. Ms. Wilburn said the company tried to avoid heavily promoting Aunt Jemima. But anyway , hold on to them in 10 or15 years they may have some historic significants. Both of Mrs. Butterworths and Aunt Jemima does not contains any of maple syrup. The character was later portrayed by actress Aylene Lewis in the 1950s and 60s. You can find Aunt Jemima products in most major chain stores, grocery stores, and supermarkets in the U. S. and Canada. "Scathing pan: "Tastes like they combined Pixy Stix and Coca-Cola. He said the company was often reluctant to spend heavily to market Aunt Jemima, believing it wasnt worth the blowback., Quaker Oats said on Wednesday that it would donate at least $5 million over the next five years to create meaningful, ongoing support and engagement in the Black community., Aunt Jemima Brand to Change Name and Image Over Racial Stereotype, https://www.nytimes.com/2020/06/17/business/media/aunt-jemima-racial-stereotype.html. Baby Food Storage. In magazine ads throughout much of the 20th century, some by the artist N.C.. They were made on the Hartford I-S machine = and run double gob - if I remember right. Both of them may taste good to their fans, there are nothing in particular which can differentiate them from one another. Read on for cheap, easy culinary magic. This means you just pour from the bottle, as happens with the syrup, the bottle can become very sticky. I just like the folksy feeling of things coming from nature. While there are no plans currently to bring back the Aunt Jemima mascot, the company has vowed to focus on creating durable, equitable change for the Black community, including a $5 million commitment over the next five years to empower and uplift Black girls and women. Age, Family, Boyfriend, Net worth, Wiki, Bio, Who is Laci J. Mailey? Mrs. Butterworth Bottles - Value | Antique Bottles, Glass, Jars Online Best Thick Texture: Mrs. Butterworth's Original Pancake Syrup. The Original Syrup will have 0% maple syrup, but the original syrup with Maple Flavor contains 0. Language links are at the top of the page across from the title. Here's what you need to know about these Southern. The Aunt Jemima Pancake Syrup and Waffle Syrup contains real maple syrup, with the pancake syrup containing 0. Best Sugar-Free Pancake Syrup: Great Value Sugar Free Syrup. Wednesdays announcement stemmed from several weeks of meetings between top PepsiCo leaders, employees and community leaders, the company said. Its like seeing an old friend at the airport.Scathing pan: "That has a real funky aftertaste. A few were turned off by its consistency, which was consistently described as watery. Aunt Jemima syrup are displayed for sale in Stratford, Conn., Aug. 3, 2011. The syrup contenders are the major brands (Mrs. Butterworth's, Aunt Jemima, Log Cabin, and Hungry Jack), along with a generic store brand(ShopRite), and an actual honest-to-goodness organic maple variety (Dutch Gold). Aunt Jemimas name was inspired by Billy Kersands song Old Aunt Jemima. But, if you grew up in a pancake syrup household, as I later learned I did, then you might remember that earth-shattering first taste of real maple syrup. Land OLakes had started removing stereotypical Native American imagery from many of its products before the recent protests. The brands parent company, PepsiCo, said the decision to update the logo and product name was done to make sure the Aunt Jemima brand eliminates racial stereotypes and appropriately reflects the confidence, warmth and dignity of the Aunt Jemima characters. But so far, theres been little change to the brand, while other CPG brands have refreshed their branding to remove racist imagery. Nancy Green, who played Aunt Jemima at the 1893 World's Fair in Chicago, was born into slavery in Kentucky in 1834. PepsiCo said in a statement Wednesday that there were several workstreams reviewing the brand in 2016 and that due to personnel changes and shifting priorities, the workstream was eventually put on hold.. I grew up drinking Orange Crush and hearing my mom tell stories of how it used to come in a distinct brown Crush bottle, supposedly to protect the flavor. Weeks of global protests following the May 25 death of George Floyd have led to a reckoning in the business world. Actually, they're sap-enthusiasts. We agree that pancakes can go along with a lot of kind of toppings and can be eaten with some other kind of food. How is Aunt Jemima not canceled? In addition, Aunt Jemima also offers a line of sides such as mashed potatoes, Mac & Cheese, and homestyle sides, making it easy to complete a meal in minutes. hide caption. See a certified medical professional for diagnosis. The name "Aunt Jemima," long criticized as a racist caricature of a Black woman stemming from slavery, will be replaced with the Pearl Milling Company name and logo on the former brand's new. Rice is nice but have you ever slow-cooked it with other goodies? Controversy. A team member suggested that Indra Nooyi, who was then PepsiCos chief executive, release a contrite letter on the brands troubled history; Ms. Wilburn said she criticized the idea that one of the few women of color leading a major corporation should have to apologize for her predecessors mistakes. If you prefer some buttery syrup then you can go forMrs.Butterworthsbut if you want something no other than sweet then you should pickAunt Jemima. Aunt Jemima I don't remember which plants made them, the embossing should tell. 1960 to 1971 Aunt Jemima or Mrs. Butterworth's Pancake Syrup Bottles w/metal cap. She was reluctant to use her first name because he childhood friends refereed to her jokingly, as Joy Buzzerworth making fun of her using the joy buzzer reference. Mars, Incorporated announced in September it would remove the name and logo of Uncle Ben's and rename the rice brand as Ben's Original. An almost-cloying, unnatural sweetness marked its profile, as though trying to make up for the curmudgeonly antics of Uncle Jem.Winning endorsement: "Not as balanced, but its not overwhelming. Below is the labeled amount of sugar for 60 milliliters of each type of syrup: Log Cabin Original contains the least amount of sugar, with water listed as its second ingredient; conversely, the undiluted maple syrups have the most sugar content. Conagra might have painted itself into a corner by initially recognizing how some consumers perceive the packaging as racist. It's just a taste. Add to Favorites Vintage Mrs. Buttersworth Syrup Bottle Vintage Old Advertising Bottles with Yellow Metal Lid Aunt Jemima 5 out of 5 stars (1.4k . I still have three or four that I have in NY. "Scathing pan: "Ithas a dark secret, but I dont know what it is, and it wont tell me. Quaker Oats will replace the 130-year-old Aunt Jemima brand and logo in June, one year after it announced plans to do so. PepsiCo says its products will continue to be available under the Aunt Jemima name without the character image until June. If you buy through links on this page, we may earn a small commission Heres our process. No, pancake maple syrup is not actually maple syrup. We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. The new brand will hit store shelves in June. Mrs. Butterworth's vs Aunt Jemima - and the winner is We look at chili oil's uses and provide some bangin' recipes. Aunt Jemima finally has a new name | CNN Business Mrs. var hs = document.createElement('script'); hs.type = 'text/javascript'; hs.async = true; You can help Wikipedia by expanding it. These flavors range from classic blueberry and pecan to more exotic flavors like gingerbread. by Hello. U.S.Grade A Amber Maple Syrupis the most popular of allsyrup gradesamongst consumers. Vintage Mrs. Butterworth 1970s Syrup Bottle Trio-Mrs. Butterworth Amber Colored Bottle-Repurposed Amber Syrup Bottle-Reclaimed Flower Vase (62) $50.00 FREE shipping Vintage Mrs. Butterworth Brown Glass Pancake Syrup Bottle 10" - Metal Cap 1970s (559) $50.02 FREE shipping Vintage Mrs Butterworth Bottle with Apron and Head Scarf (1) $125.00 Mrs Butterworths motto, It doesnt get more real than Mrs Butterworth, speaks to its commitment to delivering authentic, poured-from-the-bottle taste. Aunt Jemima was first marketed in 1889 but the trademarks is registered in 1893. Does not reduce product's retail price.CONDITIONS: Redemptions limited by local law (e.g. 1960's AUNT JEMIMA SYRUP bottle, Mrs Butterworth brown glass figural ,metal lid, vintage breakfast glass bottle kitchen decor, great size. PepsiCo will replace Aunt Jemima with the Pearl Milling Company in June one full year after the company first announced plans to do away with the Aunt Jemima brand. The parent company of Mrs Butterworth, ConAgra Brands, has decided to no longer market the product in an effort to focus on more modern brands and products that appeal to more relevant consumer preferences. By contrast, the artificial stuff think Aunt Jemima andMrs.Butterworths is mostly cornsyrup. ConAgra Brands has acknowledged the sizable consumer base and the reverence of Mrs Butterworth, but made the decision to retire the brand in order to make way for future brand innovation. The myth surrounding Aunt Jemimas secret recipe, family life, and plantation life as happy slave contributes to the post-Civil War idealism of southern life and Americas developing consumer culture. All rights reserved. The NBC late-night host Jimmy Fallon has apologized for performing in blackface on Saturday Night Live in 2000. Which is processed by heating to evaporate much of the water, leaving the concentrated syrup. Take a look at this 365 Organic Maple Syrup, or this Butternut Mountain Farm Maple Syrup, and notice what the ingredients say: Organic Maple Syrup and Pure Maple Syrup. There is literally nothing else in that bottle. Wine and Cheeseburger: Harley and Lara Pair Falafel with Wine. Old Aunt Jemima originated as a song of field slaves that was later performed at minstrel shows. The recall does not affect Gold Medal Bleached All Purpose Flour, Self-Rising Flour, or any other Gold Medal Flour varieties. Maple trees are tapped by making a hole, usually by drilling them into the trunks. However, there is no confirmation that McQueen or the mammy stereotype inspired Mrs. Butterworths bottle. [1] In 1999, the original glass bottles began to be replaced with plastic. Im a sucker for natural, whether or not its actually better according to science. No, empty Aunt Jemima bottles are not worth anything. Adam Lapetina is a food/drink staff writer at Thrillist, and wholeheartedly believes that the best things in life are fried. It's a flavor sensation. Its smooth maple flavor and pourable consistencies have been a breakfast staple since 1961. While some vintage glass bottles may have some value, empty Aunt Jemima bottles are not considered to be of much value to collectors. Towle patented the firstlog cabinshaped metal tinused usedfor hismaple syrupin 1897. This is true for both Hungry Jack and Aunt Jemima, with the order of ingredients switched for Mrs. Butterworths. Breakfast can spark many questions (like Sunny side up or scrambled?), but What is the difference between maple syrup and pancake syrup? may be one of the most importantand high-fructose corn syrup is only part of the answer. Theurine of people with this condition cansmell like maple syrup. However, there are several varieties of Aunt Jemima syrup that are made with real maple syrup or contain flavors with a maple flavor. Some claim that the Mrs. Butterworth character is based on the actor Butterfly McQueen, best known for portraying Prissy in Gone with the Wind. Its very agreeable to me. Aunt Jemima syrup was first introduced in 1966 and embodied an early twentieth century idealized domestically that was inspired by old southern hospitality. The plan was to introduce changes during a tranquil period, when PepsiCo was not embroiled in any controversy. But brands also started to consider the elements of their identity with racist origins. This will help ensure that it remains safe to consume and is of the highest quality. The first advertisement of aunt Jemima is using a paper doll to attract people to buy it. In my opinion they may be worth what you paid for them, BUT if you like them, at $3.00 you certainly didn't get hurt, it is always in the eyes of the guy who likes the item.Andy, There's a green Aunt Jemima or Mrs. The product is now called Pearl Milling Company, which is an homage to the founder of the brand. The explosive growth of the pancake mix industry in the late 19th and early 20th centuries was mostly attributed to the success of the Aunt Jemima brand. There are three kinds of maple trees used in making maple syrup, they are sugar maple, black maple, and the red maple, the reason is because of their high sugar content in the sap. PepsiCo announced Wednesday morning that it was scrapping the 130-year-old Aunt Jemima breakfast brand over its racist stereotype origins, quickly followed by a similar announcement from Mars Inc., the parent brand of Uncle Bens, which announced it would be evolving the logo. The decision to remake the pancake-mix and syrup brand, which was founded in 1889, came as widespread protests against racism have reverberated throughout the country, leading to changes in the corporate world and the toppling of statues depicting Confederate leaders. Water filtration check. The natural, almost herbal bitterness intrigued pretty much everyone.Winning endorsement: "Its like a pint of beer! Quaker Oats has also stated that the iconic Aunt Jemima character will forever remain embedded in their rich history, culture, and legacy. I cover the world's richest people for Forbes. Nutrition-wise (and specifically, nutritional label-wise), you might be surprised to learn that maple syrup is objectively sweeter, at least in terms of grams of sugar.