The Seglar company opened in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He battled to make payments in the absolute depths of the 1930s, but the tiny prototypes he previously made of things like ironing panels and ladders had superb potential for the reason that children’s toys. He named the company Lego after two Danish phrases, leg and godt, meaning “play well. ”
In 1958, he developed the iconic seglar brick with pipes inside which makes it interlock to lego parts. This cutting edge innovation revolutionized the company and allowed that to increase at an surprising pace.
By 1960s, Lego had broadened its world-wide reach and began creating toys underneath license in North America with an arrangement with luggage maker Samsonite. This company also initiated selling establishes with all the portions was required to build a particular model, and introduced committed themes which includes Space (with astronaut minifigures), Castle, Town (later has been renowned https://lego-x.com/2020/01/16/lego-company-history-production-features Seglar City), and FabuLand.
In the early 1970s, Lego had taken a remarkable step forward having its introduction of Lego characters that had movable arms and legs. The company as well began using more plastic and a review of larger obstructions for younger kids, a path called Duplo. In the 1980s, Lego’s product sales grew at an extraordinary rate of ten percent each year, despite overall model industry revenue growth reducing.
Today, Lego is a significant global company with profits of more than $5. almost 8 billion and one of the most coveted brands in the world, ranking number 1 on Company Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still feels less such as a ruthlessly commercial giant and more like an classic family friend.